Shiela Locatelli-WallaceOperations Officer

    Shiela has over 20 years of experience in the association management industry. She enjoys the diversity she has found in association management and contributes this to her long career with BTF Enterprises, having made the next step with her business partner Stephanie, in purchasing the company from it original founder in 2014. Shiela has achieved her designation as a Certified Account Executive (CAE) through the American Society of Association Executives (ASAE) and a Certified Meeting Planner (CMP) through the Convention Industry Council (CIC). She oversees operations and daily management as well as serving as Executive Director for the California Association of Public Procurement Officials (CAPPO), ICPI Northern California Chapter, and lead meeting manager for the County Welfare Directors Association of California (CWDA), and the Association of Two-Way Dual Language Educators (ATDLE). Her extensive experience in systems analysis and information technology are particularly valuable assets that allow her to oversee and analyze the business and client administrative procedures for efficiency and training purposes. She works with each new association facilitating the transition into BTF’s family of clients.